Fresh Start Kit

Packaging

Pop Up Produce’s mission is to empower families and individuals to grow fresh produce. Their Fresh Start Herb Kits are sold through a “buy one, give one” model to benefit schools and families in food desert communities. I utilized the organization’s existing branding to create a bright, inviting packaging design. Limited funds and volunteer assembly were important considerations, so we created a simple paper wrap for the container and included an educational “How to Grow Guide”.