All-Paca Product Launch

Branding, Illustration, Copywriting
Appalachian Gear Company is an outdoor lifestyle company specializing in performance-based clothing and equipment manufactured in the United States. Their first product was the All-Paca Shirt, a performance shirt made from 100% alpaca fiber. We branded All-Paca as an innovative new fabric for a successful launch on Kickstarter.

Work completed at Opus 59 Creative Group.